Service
Performance marketing that brings qualified leads, not just clicks
We plan, launch and optimise paid campaigns on Google, Meta (Facebook & Instagram), YouTube and LinkedIn — with tracking set up properly first, so every rupee or dirham can be traced to an enquiry.
Who it's for
- Clinics, real-estate, education and retail businesses that need steady enquiries
- D2C and e-commerce brands scaling paid acquisition
- B2B companies looking for high-intent search demand
What's included
Google Search, Performance Max & YouTube
Keyword and audience strategy, ad copy, negative keywords, bidding and landing-page alignment.
Meta Ads & Click-to-WhatsApp
Lead and conversation campaigns for Facebook and Instagram, including WhatsApp-first journeys popular across Kerala and the GCC.
Creative testing
Structured tests of hooks, formats and offers so budget shifts towards what works.
Conversion tracking
GA4, Google Ads and Meta conversion events, including WhatsApp clicks, calls and form submissions.
Reporting
Plain-language reports on spend, leads, cost per lead and lead quality.
How we measure success
- Cost per lead and cost per qualified lead
- Conversion rate by campaign and creative
- Return on ad spend for e-commerce
Related services
- Conversion OptimisationCRO, landing pages, analytics, user experience and conversion tracking.
- Growth MarketingConnected acquisition, conversion and retention plans built around measurable revenue goals.
- Social Media MarketingInstagram, Reels and social content planned around your customers and your sales goals.
FAQ
Questions about performance marketing
What are Click-to-WhatsApp ads?
They are Meta ads that open a WhatsApp chat with your business instead of a website. They suit businesses whose customers prefer to ask questions before buying.
How much should I spend on ads?
It depends on your market, competition and how many leads you need. We recommend a test budget first, then scale what performs. Ad spend is paid directly to Google or Meta and is separate from our fee.
Do you guarantee leads?
No honest agency can guarantee results from ad platforms. We commit to transparent tracking, rapid testing and clear reporting.
Which ad platforms do you manage?
Google Ads (Search, Performance Max, YouTube), Meta Ads (Facebook and Instagram, including Click-to-WhatsApp), and LinkedIn Ads where the audience and deal value justify it.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google, Meta or LinkedIn from your own account. Our management fee is separate and custom-quoted.
How do you improve lead quality?
By tightening targeting and keywords, adding negative keywords, using qualifying questions in forms and chats, aligning landing pages with ads, and feeding back which leads became customers.
How quickly can campaigns go live?
Once tracking, access and creative are ready, campaigns can usually launch within days. We set up conversion tracking before spending budget.
What is a good cost per lead?
It varies by industry, location and offer. We set a target based on your margins and sales conversion rate, then improve it through testing.
Ready to turn growth into numbers?
Let's identify growth opportunities, build the right strategy and turn it into measurable business results.
Book Your Growth Call