Insights
Practical guides for growing businesses.
Clear answers on search, AI visibility, performance marketing and choosing the right partner — written for business owners, not marketers.
- Search visibility
SEO vs AEO vs GEO: what's the difference, and what should a business do?
A plain-language explanation of SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO), and the practical steps that support all three.
· 6 min read
- Performance marketing
What are Click-to-WhatsApp ads, and when should you use them?
How Click-to-WhatsApp ads on Facebook and Instagram work, which businesses they suit, and how to measure them properly.
· 5 min read
- Buying guide
How much does digital marketing cost in Kozhikode? What drives the price
The factors that determine digital marketing costs for businesses in Kozhikode and Kerala, and how to compare agency quotes fairly.
· 5 min read
FAQ
Questions about our insights
What topics does the Billion Conversion Insights section cover?
Practical guides on growth marketing, SEO, AEO and GEO, performance marketing, WhatsApp marketing, websites and choosing a marketing partner.
Who writes the Insights articles?
Articles are written by the Billion Conversion team.
How often are articles updated?
We review articles when platforms or best practices change and show the updated date on each article.
Are the articles specific to Kerala and the GCC?
Many are, because that's where our clients are, but most advice applies to businesses anywhere.
Can I suggest a topic?
Yes. Message us on WhatsApp with the question you'd like answered.
Is the advice in the articles free to use?
Yes. The guides are free to read and apply to your business.
Where can I get help applying the advice?
Book a growth call or message us on WhatsApp and we'll help you decide what to do first.
Do you share insights on social media?
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